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Meet Our Associates

Our team of associates are amongst the best subject matter experts in the country and at Niche we work hard to ensure that our clients have the best consultancy available.

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Nicky Lidbetter


Nicky is the Chief Executive of Anxiety UK. She is also the Founder of Self Help (a user-led mental health charity that is commissioned to provide NHS mental health primary care and crisis services across the North West of England), and Director of Mental Health for the Big Life Group. Nicky has an MSc in Advanced Practice Interventions in Mental Health (Primary Care) from the University of Manchester and has chaired Manchester’s Mental Health Provider Engagement Group since 2010 along with sitting on numerous local, regional and national mental health groups.  More recently, Nicky has chaired Manchester’s Clinical Pillar Group for Suicide Prevention.   Nicky has collaborated over the years on a range of national research projects and is an honorary lecturer at the University of Salford. She has a keen interest in agoraphobia and panic disorder, and has a background in applied neuroscience.

Nicky’s extensive career in mental health spans over 20 years and has included serving as Non-Executive director of Manchester Mental Health & Social Care NHS Trust and prior to this, Manchester Mental Health NHS Partnership. She was also Director of the charitable company ‘Anxiety Disorders Conference’ having responsibility for organising national mental health conferences. Nicky is a former non legal member of the Employment Tribunals Judiciary – Ministry of Justice and is a UK England Athletics accredited running leader and coach.

Nicky was awarded ‘Citizen of the Year’ by Manchester City Council for services to the people and communities of Manchester.

In 2015, Nicky joined the Lifefit365 project as an Ambassador.

In 2017 Nicky’s work in campaigning to improve better transport for those with mental health difficulties was recognised with a TRL Academy award and in 2018, Nicky was awarded the Gold Women’s Voice Award in the ‘Above and Beyond’ category by Salford University on International Women’s Day.

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